Jul 2026· The International Journal of Communication and Linguistic Studies· 0 citations
Abstract
This study explores the role of media linguistics in shaping the linguistic norms of contemporary mass media in Kazakhstan, an area that remains insufficiently examined in relation to bilingual media practices, genre variation, and digital communication platforms. It focuses on the influence of global communication trends, digital technologies, and national language policy on linguistic change. The research examines the introduction of English-language borrowings, their adaptation in Kazakh and Russian, and the modification of traditional linguistic structures. These shifts are driven by the widespread use of English-language platforms such as social media (Facebook, Instagram, Telegram), streaming services, and international content formats. The findings show that English loanwords are most common in advertising and news, where there is a need for rapid adaptation to global trends. In contrast, analytical and official publications adhere to traditional linguistic norms, highlighting a balance between formal and informal communication. The study also emphasizes the importance of Kazakhstan’s national language policy in preserving linguistic identity, with measures regulating foreign words in the media to develop sustainable language standards. Digital technologies also shape informal media discourse through memes, hashtags, and hybrid language forms. These changes are particularly evident among younger audiences, who adapt more quickly to language innovations, while older generations tend to be more critical of these shifts. In conclusion, media linguistics proves to be an effective tool for analyzing the intersection of globalization, national identity, and digital transformation, offering valuable insights into the adaptation of linguistic norms amid rapid technological development.
This article examines the influence of English on Vietnamese in the context of globalisation, with particular attention to lexical borrowing, code-switching, digital discourse, and language attitudes. Grounded in contact linguistics, sociolinguistic theory, and language ideology studies, the paper uses a qualitative design that combines naturalistic observation of public and digital language practices with a systematic review of recent scholarship on English-Vietnamese contact. The analysis shows that English influence is most visible in the lexical domain, especially in technology, education, business, and popular culture. English-Vietnamese code-switching is also widespread in youth-oriented and digitally mediated communication, where it serves pragmatic functions such as emphasis, brevity, and topic framing, as well as social functions such as identity performance and in-group solidarity. Syntactic and phonological influences appear more limited and register-specific, although Englishinfluenced discourse markers, passive constructions, and loanword pronunciation patterns are increasingly noticeable among proficient bilingual users. The study further indicates that attitudes toward English influence remain ambivalent: younger speakers often treat bilingual hybridity as a sign of modernity and global identity, while purist concerns persist in public and institutional discourse. The paper concludes with implications for Vietnamese language policy and English education.
Vu Mai Phuong· International Journal of Edu...· 0 citations
The article is devoted to a comparative analysis of linguistic strategies for the representation of the Russian-Ukrainian war in English-language media discourse. The study is based on the corpus approach and combines the methods of corpus linguistics, critical discourse analysis and quantitative framing analysis. The empirical base is a corpus of 197 English-language news headlines for the period January–May 2026, divided into two subcorporas: Ukrainian and Western European. With the help of the Voyant Tools tool, a frequency analysis of vocabulary was carried out, as well as an annotation of each headline by type of discursive strategy (neutral reporting, threat/framing, diplomatic framing, analytical framing, attribution/hedging, revelation/exclusivity framing) and level of intensity. The results demonstrate the dominance of the two main strategies: threat/framing (44.2%) and neutral reporting (33.5%). An almost deterministic relationship between the level of discursive intensity and the type of strategy was found (Contingency Coefficient = 0.816; p < 0.001). No statistically significant differences were found between the Ukrainian and European subcorporas (p = 0.733), which indicates a discursive convergence of the English-language media space regarding the war in Ukraine. The results obtained confirm the theoretical provisions of strategic narratives, framing theory and the concept of "diffused war", as well as indicate the stabilization of certain linguistic models of representation of long-term conflict.
V. Kalenych, I. Zavalniuk, S. Kharchenko et al.· Journal of Intelligent Decis...· 0 citations
This paper examines linguistic features and language use trends in Tanzanian Facebook discourse. As in many African countries, social media has become an integral part of everyday communication in Tanzania, particularly among young people, making it important to understand its linguistic characteristics. The study employed an online survey and analysed 50 Facebook posts drawn from different users’ accounts. The findings reveal that Tanzanian Facebook discourse is characterised by graphological features, including images and emojis, and orthographic features such as creative punctuation, vowel deletion, and number-letter substitutions, reflecting brevity and informality. The study also identified translanguaging practices, including slang, code-switching, language shifts, and vowel lengthening, which express linguistic creativity, identity, and social belonging. In addition, translation practices facilitate communication across linguistic boundaries and promote cross-cultural interaction in multilingual online environments. These findings demonstrate the dynamic relationship between language, digital communication, and cultural identity in contemporary Tanzania. The study concludes that social media has reshaped language use by encouraging innovative linguistic practices while maintaining communicative effectiveness. It recommends digital literacy programmes to enhance awareness of how these linguistic features influence readability and engagement and calls for further research on language use across different social media platforms and their long-term impact on Swahili and English in Tanzania.
Atanas M. Ndunguru, G. Mapunda, M. I. Choyo· East African Journal of Comm...· 0 citations
The rapid expansion of digital communication has transformed language use across generations, resulting in distinct linguistic practices that shape online interaction, identity construction, and social engagement. Despite growing scholarly interest in digital discourse, limited comparative research has systematically examined the linguistic differences between Generation Z and Millennials within contemporary digital communication environments. This study aims to compare the linguistic practices of these two generational cohorts by investigating their lexical choices, syntactic patterns, pragmatic strategies, use of internet slang, emojis, abbreviations, and multimodal communication across digital platforms. The study employs a qualitative comparative research design based on secondary data analysis. A corpus of publicly available digital texts, including social media posts, online discussions, blogs, and instant messaging interactions, was examined using discourse analysis and sociolinguistic frameworks to identify recurring linguistic patterns and generational variations. Comparative thematic analysis was conducted to explore similarities and differences in communicative behavior. The findings indicate that Generation Z demonstrates greater linguistic innovation through the extensive use of internet slang, multimodal expressions, emojis, memes, and abbreviated forms, reflecting a preference for creativity, immediacy, and identity performance. In contrast, Millennials exhibit relatively more structured, context-sensitive, and conventional communication patterns while selectively incorporating digital linguistic innovations. Both generations adapt their language according to platform characteristics and communicative purposes, although their strategies differ significantly in style and frequency. The study concludes that generational differences in digital language practices reflect broader sociocultural and technological transformations. These findings contribute to sociolinguistics, digital discourse studies, and communication research by enhancing understanding of evolving language practices and providing insights for educators, linguists, communication professionals, and digital media researchers.
Jawairiya Qureshi, Muhammad Qureshi, Syyeda Rabia Batool et al.· International Journal of Mul...· 0 citations
The rapid proliferation of social media platforms has fundamentally transformed the landscape of human
communication, giving rise to new linguistic practices that challenge traditional notions of language and textuality. This
article examines three interrelated phenomena hashtags, emojis, and code-mixing as core semiotic resources in twentyfirst-century digital communication. Drawing on a synthesis of recent sociolinguistic research and multimodal discourse
analysis, the study argues that these features function not as peripheral embellishments but as integral components of
meaning-making in digital discourse. Hashtags operate as indexical "refrains" that structure participation, organize
discourse, and connect individual messages to broader social and political movements. Emojis serve as forms of digital
paralanguage, conveying tone, affect, and interpersonal nuances that text alone cannot adequately express. Code-mixing,
the practice of blending multiple languages within a single utterance, functions as a strategy for identity construction,
audience design, and creative expression in multilingual digital spaces. The article explores the intersection of these three
trends, demonstrating how they collectively produce polyphonic, hybrid utterances that foreground the multimodal,
participatory character of contemporary textuality. It further examines the technological and social challenges posed by
these trends, particularly for natural language processing systems and language education, and outlines implications for
sociolinguistics, literary studies, and digital communication research.
D. Tamilarasu, S. Govardhini, S. Preshnav et al.· International Journal of Inn...· 0 citations
Over the past decades, digitalization has triggered profound changes in nearly all areas of society — not least in language. This article examines how digital forms of communication, social media, artificial intelligence, and computer-mediated interaction influence language use in German-speaking societies. The focus lies on lexical innovations, grammatical processes of change, pragmatic shifts, as well as questions of multilingualism and language change. The analysis draws on relevant work in German linguistics, computational linguistics, and sociolinguistics. The findings show that digitalization gives rise to both linguistic innovations and tendencies toward homogenization, and that in doing so it durably transforms established norms of written language, grammar, and communicative convention.
Irade Ceferova· EuroGlobal Journal of Lingui...· 0 citations
