Aug 2026· FALAH Jurnal Ekonomi Syariah· 0 citations· 82 references
Abstract
This research aims to analyze the community’s response to the development of halal tourist destinations in the Muslim-minority region of North Sulawesi Province and to identify appropriate strategies for developing halal tourism, based on internal and external conditions in this region. This study employed a quantitative, explanatory research design to examine Muslim consumers’ intentions to choose Muslim-friendly tourist destinations in North Sulawesi Indonesia, a Muslim-minority. This study uses the Partial Least Squares (PLS) equation model to analyze people’s preferences for halal tourism in North Sulawesi Province. The independent variables are attitudes, subjective norms, behavioral control, and religiosity. Meanwhile, the dependent variable is the intention to choose a halal tourist destination. This research reveals that attitude, subjective norms, and religiosity positively and significantly affect travel intentions, whereas subjective norms have a negative effect. Furthermore, effective strategies for developing Muslim-friendly tourism include adjusting marketing and product development, implementing larger, more effective marketing campaigns, improving access to information and amenities, and developing religious infrastructure in tourist areas. This study contributes to the literature on halal tourism by extending the understanding of Muslim travel intentions in a Muslim-minority context and demonstrating the significant roles of attitudes, subjective norms, and religiosity. The findings imply that halal tourism development in North Sulawesi should adopt context-sensitive strategies that integrate targeted marketing, improved information and tourism amenities, and strengthened religious infrastructure.
Objective – This study examines how religiosity influences Muslim tourists’ intention to choose Islamic medical tourism destinations (IMTD) in Indonesia by investigating the mediating roles of attitude and motivation of piety.Methodology – A quantitative research design was employed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4.0. Data were collected from 200 Muslim tourists who were aware of the IMTD. Four constructs—religiosity, attitude, behavioral intention, and motivation of piety—were measured, and the proposed direct and indirect relationships were tested using the bootstrapping procedure at a 5% significance level.Findings – The results reveal that religiosity has a significant positive effect on both attitudes and behavioral intentions. Religiosity also enhances the motivation for piety directly and indirectly through behavioral intention. However, attitude is negatively associated with motivation of piety, suggesting the presence of cognitive–spiritual dissonance in tourists’ decision making. Furthermore, behavioral intention serves as a stronger mediating mechanism than attitude in explaining the influence of religiosity on the motivation of piety.Implications – The findings suggest that IMTD managers and policymakers should prioritize strategies that strengthen Muslim tourists’ behavioral intentions by integrating religious values into destination branding, service design, and promotional activities, rather than relying solely on favorable attitudes.Originality – This study extends the Islamic medical tourism literature by demonstrating that religiosity shapes tourists’ motivation for piety through distinct psychological pathways. It further identifies behavioral intention as a more influential mediating mechanism than attitude, offering new insights into Muslim tourists’ destination-choice behavior.
Firdaus Firdaus, Zailani Abdullah, Andro Dewantara Noegroho et al.· Asian Journal of Islamic Man...· 0 citations
Halal tourism in Indonesia continues to grow, but research examining psychological and digital factors influencing the decision to choose halal tourist destinations among Generation Z and Millennials remains limited. This study aims to analyze the influence of attitude, knowledge, social media, and halal awareness on the decision to choose halal tourist destinations among Muslims aged 18–44 years in Indonesia. The study used an explanatory quantitative approach through an online survey with purposive sampling of 175 respondents. The data were analyzed using multiple linear regression after passing the validity, reliability, and classical assumption tests. The results showed that attitude, knowledge, social media, and halal awareness had a positive and significant effect on the decision to choose a halal tourist destination. The coefficient of determination value of 0.866 indicates that the variation in the decision to choose halal tourist destinations in this model can be explained by the variables tested. These findings show that the halal tourism decisions of the younger generation are influenced by psychological factors, knowledge, and exposure to social media. The implication is that destination managers need to strengthen halal literacy, credible digital content, and Muslim-friendly facilities.
Muslim-friendly tourism has become a strategic agenda for artificial tourism destinations in Indonesia, including those in Kota Batu, East Java, given the large share of domestic Muslim travelers and Indonesia's position as the country with the largest Muslim population in the world. This study aims to analyze stakeholder understanding of Muslim-friendly tourism, evaluate the readiness of two artificial tourism destinations in Kota Batu, Jatim Park 1 and Alun-alun Kota Batu, identify the strengths, weaknesses, opportunities, and threats affecting their development, and formulate strategies to strengthen their Muslim-friendly tourism attractiveness. A qualitative descriptive approach was used, with primary data collected through in-depth interviews with 15 purposively selected informants across seven stakeholder groups, complemented by structured field observations and document reviews, and analyzed using the interactive model of Milles, Huberman, and Saldana, together with source and method triangulation. Destination readiness was evaluated through six indicators adapted from the 6A’s concept, namely attractions, accessibility, amenities, accommodation, activities, and ancillary services, cross-referenced against the four dimensions of the Global Muslim Travel Index, namely access, communication, environment, and service. Results show that stakeholder understanding of Muslim-friendly tourism remains uneven between government officials and business actors; destination readiness is only partially fulfilled across most components; amenities are relatively strong, while accommodation and ancillary services remain the weakest; and no halal-certified accommodation was found in Kota Batu. A SWOT analysis produced 12 strategic alternatives across the SO, WO, ST, and WT categories, with drafting a regional regulation on Muslim-friendly tourism identified as the priority foundation for implementing the remaining strategies. This study concludes that destination readiness alone is insufficient without a supporting policy framework and contributes a contextual model that links destination management theory to a global tourism readiness standard for developing artificial tourism destinations in Indonesia and comparable contexts. Keywords: Muslim-friendly tourism, 6A's, Global Muslim Travel Index, artificial tourism destination, strategic management.
S. Inayah, M. Rozikin, M. Shobaruddin· Bulletin of Social Studies a...· 0 citations
This study investigates whether tourism provisions aligned with Islamic principles shape Muslim travelers’ willingness to select a nature-based destination. Visitors’ overall perception of the place was positioned as a mediating mechanism, whereas personal religiosity was examined as a boundary condition. The investigation took place at Bantimurung Bulusaraung National Park in South Sulawesi, Indonesia, and involved Muslim travelers who had previously visited the site. Using an explanatory quantitative approach, survey responses were obtained from 235 participants selected through purposive criteria. SmartPLS 4 was used to estimate a partial least squares structural equation model. The empirical evidence reveals no significant direct pathway between Muslim-friendly tourism provisions and travelers’ future visitation willingness. However, faith-sensitive facilities and services improve visitors’ overall evaluation of the location, which subsequently increases their likelihood of choosing it. Indirect-effect testing shows that perceptions of the site connect Muslim-oriented attributes with travel willingness. Moreover, this relationship becomes stronger among individuals with higher religious commitment, confirming religiosity’s conditional role. Overall, Muslim travelers appear to respond less to the mere presence of Islamic-oriented facilities than to the favorable impressions generated through them. These findings extend Muslim-oriented tourism literature and offer destination administrators practical considerations for strengthening services, destination management, and public perceptions.
Alfadhila Taufani, B. Suryawardani, Laksmi Saraswati Hadiansyah· Dinasti International Journa...· 0 citations
This study aims to deepen the understanding of Muslim-friendly tourism (MFT) development, using Cameron Highlands, a popular Malaysian destination, as a case study. It examines the attributes of MFT in the tropical highlands and analyses the dimensions of community-based and responsible tourism (RT) demonstrated in the location.
The theoretical framework is based on the principles of Muslim-friendly, community-based and RT. Data were collected through interviews with 20 respondents, including service providers, government and tourism institution representatives, residents and Muslim travelers in Cameron Highlands.
The study reveals that tourism offerings in Cameron Highlands include Muslim-friendly and community-based tourism, unique to highland vacations. However, RT elements are lacking in this destination. This study generates a new MFT development model illustrating the interplay of key enablers, attributes, inhibitors and outcomes. Comprehensive sustainable policies and enhanced public education are needed to promote responsible practices by stakeholders.
This study is one of the few to explore tourism in highlands destinations, through three key theoretical concepts of tourism, providing a holistic perspective of tourism practices and laying the foundation for further research and policy on sustainable tourism.
K. A. Adham, Huong Ha, Nadiah Mahmad Nasir· Southeast Asia: A Multidisci...· 0 citations
