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Open access Aug 2026

THE EMERGENCE OF THE GLOBAL DIGITAL ECOSYSTEM: CONCEPTUALIZATION, CHALLENGES, AND PROSPECTS

The rapid development of information and communication technologies and the large-scale transition of economic processes into the virtual plane have led to the transformation of traditional economic systems. The emergence of the global digital ecosystem (GDE) marks a transition to a new architecture of the world econom...

N. Riabets, I. Dvornyk · 0 citations
Open access Aug 2026

Pontic Reasoning and Architectural Parti: A Systemic Reinterpretation of C-K Theory

C-K Theory is currently one of the most sophisticated theoretical frameworks for modelling design processes. Based on the interaction between a space of concepts, C, and a space of knowledge, K, it accurately describes the mechanisms of producing and transforming design objects. However, certain concepts used in archit...

Serge Monnot, Suzanne Monnot · 0 citations
Open access Sep 2026

The economics of manipulation: digital choice architecture and the rationality of consumer decisions

This research paper thoroughly examines the current phenomenon of the modern digital commercial space functioning as a specific environment for targeted psychological influence on consumers. The relevance of the study is determined by the global digitalisation of markets and the introduction of complex algorithmic syst...

O. Hudzenko · 0 citations
Open access Aug 2026

ТРАНСФОРМАЦІЯ ІНСТРУМЕНТАРІЮ ЗВ’ЯЗКІВ З ГРОМАДСЬКІСТЮ В ЕПОХУ ЦИФРОВОГО МАРКЕТИНГУ

The article is devoted to a comprehensive theoretical substantiation and practical analysis of the evolution and transformation of public relations (PR) tools under the influence of modern digital marketing technologies. The paper proves that the rapid development of Internet communications has led to a shift in the cl...

Ольга Кучкова, В. В. Журавель · 0 citations
Open access Oct 2026

ЕВОЛЮЦІЯ ТЕОРІЙ ІННОВАЦІЙНОГО МЕНЕДЖМЕНТУ

The article provides a comprehensive examination of the evolution of theoretical approaches to innovation management and identifies the major directions in the transformation of its conceptual foundations under the influence of economic, technological, organizational, and societal changes. The relevance of the study is...

В. О. Лопащук · 0 citations
Open access Sep 2026

The Fundamental Unit of Analysis as a Methodological Category for Studying Scientific Theory

The article substantiates the need to introduce a new methodological category – the Fundamental Unit of Anal-ysis (FUA) – for studying the principles of organizing the conceptual apparatus of scientific theories. It is shown that existing categories of philosophy and methodology of science do not allow for a systematic...

A. Ishkov · 0 citations

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