Utilization of Digital Quotes on Instagram in Disseminating Religious Moderation Values Among the Young Generation

Abstract

Background: Indonesia's cultural and religious diversity necessitates religious moderation, yet social media platforms like Instagram present risks of spreading intolerance alongside opportunities for inclusive dialogue. Objective: This study aims to analyze the characteristics of digital quotes on Instagram as an effective medium for disseminating religious moderation values among the young generation. Method: Employing a qualitative research approach integrating literature review and content analysis, this study examined thirty purposively selected Instagram posts published between 2025 and 2026. Results: Findings reveal tolerance as the most dominant value. Most high engagement posts featured informal nonconfrontational language, photo with caption formats, and personal account publishing during religious holidays. Conclusion: Digital quotes serve as an adaptive communication tool when combining attractive visuals, accessible language, and contextually strategic publishing times. Contribution: These findings contribute a novel framework for digital communication strategies and religious moderation campaigns targeting youth in modern social media ecosystems, offering actionable insights for content creators, educators, and religious institutions.