Sistem Informasi Penjualan Berbasis Web Sebagai Media Promosi Untuk Meningkatkan Jumlah Pembeli Pada Toko Bandung Shoes

Abstract

Bandung Shoes Store is a footwear retail business that still uses a manual sales system and relies on physical stores. This condition causes limitations in reaching customers, suboptimal promotions, and poorly structured transaction data management, which risks errors in sales report preparation. This research aims to design and build a web-based sales information system as a promotional medium and a means for online product ordering at Bandung Shoes Store. The research uses a descriptive qualitative approach with data collection techniques through observation, interviews, and literature review. System development uses the Waterfall method, which includes analysis, design, implementation, and testing. The system was built using PHP, MySQL, HTML, CSS, and JavaScript. Testing was conducted using the Black Box Testing method. The research result is a web-based sales information system that provides a product catalog, online ordering features, payment options (bank transfer, QRIS, COD), promo information, customer reviews, and structured data and sales report management. Based on Black Box testing of 7 main scenarios, all functions ran validly with a 100% success rate. This system is expected to improve transaction efficiency, expand promotional reach, and increase the number of customers at Bandung Shoes Store.