SOCIAL AND ENVIRONMENTAL RESPONSIBILITY OF BUSINESS IN THE CONDITIONS OF DEVELOPMENT OF THE STABILITY VECTOR

Abstract

The article discusses the issues of sustainable business development in the current economic environment. In the context of current trends aimed at improving ESG indicators and increasing companies’ involvement in the process of growing social and environmental responsibility, the study justifies the need to analyze these areas in business companies to gain a deeper understanding of the challenges they face in implementing the concept of sustainability. It is shown that integrating environmental principles into corporate strategies not only reduces the negative impact on the environment, but also creates long-term competitive advantages. Using the specific examples of the fashion retailer Melon Fashion Group and the largest Swedish company H&M Group, we have examined such management systems as sustainable management and the implementation of green technologies, which allow for a synergistic effect that reduces operating costs.