Editorial

Abstract

We have titled this special issue of Perspectives on Culture “Contemporary Media Management: A Multidimensional Approach to Social, Political, and Technological Contexts.” It stems from a strong conviction that there is a need to continue scholarly reflection on the nature and dynamics of management processes within the media sector. In this publication, media are perceived both as market actors and as cultural and social institutions. This multilayered approach makes the volume inherently interdisciplinary. The contributing authors employ a variety of approaches, analytical perspectives, and methodological tools developed across different research disciplines, united by a common denominator: media management.