ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF THE DIGITAL BUSINESS ENVIRONMENT

Abstract

The article examines the role of artificial intelligence in the development of the digital business environment, which is taking place due to the rapid progress of science and economics. Artificial intelligence is a leading technology that has a significant impact on the activities of modern business structures and allows the introduction of human behavior and intelligence into management systems. The scientific novelty of the article is to substantiate the use of artificial intelligence algorithms in a digital business environment based on: the introduction of chatbots, image search and recognition, augmented reality, recommendation systems, procurement and inventory management, cybersecurity. The practical significance of the article is shaped by the approach to the transformation of the digital business environment, which is especially relevant in the field of business development, where artificial intelligence is the main tool to help them sell more goods/services and improve their business process.