Oct 2026· Central European Journal of Communication· 0 citations
Abstract
This study examines cringe political communication on Czech TikTok, asking how and why politicians fail to meet the platform’s demands for authenticity and cultural literacy. Combining digital ethnography with qualitative interpretive analysis, it applies a two-stage case selection procedure – purposive sampling validated against audience-response markers such as comments, ridicule, and derivative content – to 280 videos from 75 accounts of candidates in the 2025 Czech parliamentary elections. The analysis yields a five-category typology: Platform Tourism, Try‑Hard Authenticity, Gen Z Wannabe, Awkward Trend Attempts, and Performative Cringe Spectacle. Cringe is conceptualized not merely as communicative failure but as an analytical lens exposing structural tensions between platform-native cultural codes and institutional political authority, while transgressive performance can also work strategically as a source of visibility and relatability. Grounded in affect theory, the entertaining citizen paradigm, the personalization of politics, and platform studies, the study offers a systematic framework for analyzing political cringe.
This article examines cringe communication as an emerging form of affective political communication that combines mockery, moral judgement, and partisan mobilization. Drawing on a qualitative multimodal analysis of seven videos produced by the pro-government YouTube channel Patrióta–Trombi Roast during Hungary’s 2024 E...
Gabriella Szabó, I. Benedek· Central European Journal of...· 0 citations
This study examines how local legislators construct narratives and images building their political identities on Instagram during their first year in office. This study addresses a pressing gap in political communication research, which has traditionally prioritized national-level actors while neglecting how local repr...
Arifuddin Tike, Suriati, Akhmad Fathur Fahlevi et al.· Otoritas: Jurnal Ilmu Pemeri...· 0 citations
This article investigates the discursive construction of ideological antagonism in the speeches of Nigel Farage (UK), Marine Le Pen (France), and Santiago Abascal (Spain), focusing on how each leader produces and legitimizes polarized “us-versus-them” frameworks. Drawing from Critical Discourse Analysis (van Dijk, 1998...
P. A. Artero Abellán· CIRCULO de linguistica aplic...· 0 citations
This article examines the 2025 controversy over Gallaudet University’s invention of a new American Sign Language (ASL) sign for
Coca-Cola
as a case study of resistance to the commodification of sign language in late capitalism. Drawing on discourse analysis of deaf social media reactions and satirical videos, thi...
This paper presents a systematic review of the growing body of scholarship on the Nigerian digital
public sphere, with particular attention to three analytically intertwined dimensions: politeness
and linguistic incivility, dissent and counter-hegemonic mobilisation, and identity construction
and ethnic polarisation...
I. Ajepe· RESEARCH JOURNAL OF MASS COM...· 0 citations
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