Linguistic Means of Influence in Media Discourse Through the Lens Of Pragmatic and Stylistic Analysis

Abstract

The relevance of this study. Contemporary media discourse is characterized by a high degree of linguistic influence, which necessitates a comprehensive analysis of the mechanisms through which language shape’s public opinion, beliefs, and patterns of social behavior. Despite the substantial body of research devoted to media communication, pragmatics, and stylistics, the interaction between communicative intention, pragmatic strategy, and the stylistic organization of media texts has largely been examined in a fragmented manner. This highlights the need for an integrated functional-pragmatic model capable of explaining the mechanisms of linguistic influence in media discourse. The purpose is to investigate the mechanisms underlying linguistic influence in media discourse and to develop a functional-pragmatic model that explains the interrelationship between communicative intention, pragmatic strategy, and the stylistic organization of media texts. Conclusions. The study concludes that stylistic resources in media discourse are inherently multifunctional and acquire their persuasive potential only within the broader framework of communicative strategy. The proposed functional-pragmatic model makes it possible to conceptualize linguistic influence as an integrated communicative process in which individual linguistic resources perform interconnected communicative functions, ensuring a gradual transition from information perception to interpretation, emotional engagement, epistemic trust, and ultimately to the audience's readiness for intellectual, communicative, or social action.