Research on the Upgrading Path of Business Management Mode for Small and Medium sized Manufacturing Enterprises under the Background of Digital Transformation

Abstract

Digital transformation is reshaping the competitive rules of the manufacturing industry, and small and medium-sized manufacturing enterprises are facing practical pressures such as order fragmentation, cost rigidity, delivery cycle compression, and supply chain uncertainty, as well as transformation challenges such as insufficient data governance capabilities, extensive management processes, inefficient organizational collaboration, and unclear digital investment returns. Whether the business management model can be upgraded in a timely manner directly affects the response speed and resource allocation efficiency of enterprises in research and development, procurement, production, sales, finance, human resources, and supply chain collaboration. This article takes small and medium-sized manufacturing enterprises as the research object, and based on the relevant theories of digital economy, intelligent manufacturing, dynamic capability, and value chain management, analyzes the limitations of traditional business management models in strategic decision-making, process operation, organizational structure, data application, and performance evaluation. It constructs a six in one management model upgrade framework of "strategic traction, process reengineering, data-driven, organizational collaboration, ecological linkage, and risk governance". Research suggests that the digital transformation of small and medium-sized manufacturing enterprises should not be simply understood as purchasing software or building platforms, but should focus on business pain points and value creation scenarios to promote lightweight, phased, and assessable management upgrades. The article further proposes paths such as diagnostic evaluation, scenario entry, process standardization, data assetization, platform integration, talent mechanism, and performance closed-loop, in order to provide reference for small and medium-sized manufacturing enterprises to enhance their business resilience and competitiveness.