Workforce Strategies in the Age of AI: Designing Job Roles for A Post-Automation Economy

Abstract

With the advancement in technology, the present process of business operations and functions are not stable or predictable anymore and this allows the labour force to exist in a complex and uncertain market. Consequently, the need for employees to develop their own capacity to innovate, adapt to change, and manage this emerging instability is germane. There are several market dynamics that impact labour market, such as demographic development, the competitiveness of the nations’ economy, globalization and last but not the least is technological change or digitalization. Research showed that the technological revolution, however, is of great significance. The technological transformation is a prevailing factor out of the four listed (Messina. Artificial Intelligence and digital transformation have revolutionized the strategies that are deployed by both public and private organizations to relate with their customers, and specifically how companies run their business, how they conceive their business approach and how they consolidate their operations. It is about integrating digital technologies, such as social, mobile, analytics and cloud, in the service of transforming how businesses work. Although it is important to state that the incorporation of digital technology into business processes has become very imperative for the survival and competitive advantage of contemporary organizations, Human Capital Management (HCM) focuses on the performance of the organization emphasizing its role as a solution to business problems in the post-automation economy. Therefore, designing job roles in the post-automation economy is a strategic asset to businesses contributing to the competitive advantage of organizations. Thus, the entirety of this paper is centered on a more varied, more people-oriented with the responsibility of designing diverse, challenging jobs in the post-automation economy to keep the human element more active and engaged in their work without redundancy. The paper strongly maintained that Human Capital Management is to assume more active roles in handling the post-automation, digitalization and the age of AI era in ensuring that the human element is skilled and knowledgeable to meet the future needs of the organizations