2026· Tourism Culture & Communication· 0 citations
Abstract
This study examines the transformative role of social media in tourist destination selection. Using a mixed-methods approach combining content analysis of 1,872 Xiaohongshu posts, fieldwork, and semistructured interviews, it investigates how social media mechanisms influence tourist decision making. Theoretically, the study draws on the concepts of the “digital gaze” and “visual hegemony” to account for a shift from traditional cultural appreciation to the pursuit of aesthetic symbols. The findings reveal a clear divergence between officially promoted sites and social media hotspots. Visually driven, experiential content on Xiaohongshu tends to overshadow traditional historical narratives. The results suggest that the platform functions as a “decision-making engine,” narrowing tourists’ experiential agency through algorithmic curation. This study contributes to tourism research by proposing a framework for understanding tourism dynamics in emerging urban contexts and offers strategic insights for policymakers seeking to align official narratives with tourist practices.
Social media has transformed how tourists search for information and evaluate destinations, making influencer marketing an important promotional strategy. However, limited empirical evidence explains how influencer-generated content shapes Indonesian tourists' intention to visit long-haul destinations such as Switzerla...
Zalfa Meysha Adrelin, Rita Komaladewi· Siber International Journal...· 0 citations
This study builds an integrated conceptual model to explain the process by which UGC affected tourists in deciding to travel to Muslim-friendly destinations through psychological and behavioral mechanisms. The era of digital tourism and social media has emerged, as tourists often turn to other users for visits they rel...
Rio Era Deka, A. Kusumawati, E. Pangestuti et al.· Multidisciplinary Science Jo...· 0 citations
Abstract Culinary tourism has emerged as a significant determinant of travel behavior, while social media increasingly shapes the discovery, evaluation, and dissemination of food-related experiences, particularly among Generation Z. This study examines the extent to which social media influences culinary-motivated trav...
J. Rüdiger, Steffen Spiegel· Zeitschrift für Tourismuswis...· 0 citations
This study aims to identify the key destination-related factors associated with tourists’ revisit behavior in peri-urban rural areas within Chinese metropolitan regions in the context of short-video marketing, and to reveal the structural relationships and hierarchical characteristics among these factors. First, the LD...
Huanchen Tang, Jinjin Liu, Xiang-Bin Peng et al.· Journal of Theoretical and A...· 0 citations
The dynamic interplay among strategic design, tactical adaptation, and the transformation of spaces into lived places through tourist experiences shapes tourist destinations. This study examines how foreign tourists perceive Morocco as a tourism destination by analyzing 400 TripAdvisor reviews of four key sites: the Am...
Hacene Lehmadi· American Journal of Tourism...· 0 citations
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