Resilience of Small Medium Business

Turning Engagement Into Income: The Role of Social Media Marketing, Service Quality, and Customer Orientation

Objective: This study aims to investigate the mechanisms that bridge digital technology investment to corporate financial performance, specifically addressing the “digital attention paradox” by examining the role of operational and cultural capabilities in converting virtual engagement into tangible business benefits....

Resilience of Small Medium Business

Social Media Marketing and Corporate Sustainability Performance: Examining the Dual Pathways of Value Creation and Destruction

The rapid evolution of the digital ecosystem has fundamentally transformed how corporations interact with stakeholders, shifting the paradigm from unidirectional communication to highly interactive, network-centric engagement. This research investigates the intricate role of Social Media Marketing (SMM) on corporate Su...

Customer-Anchored Capability Conversion in MSMEs: Business Model Innovation

The findings show that customer orientation is the strongest driver of business model innovation and influences performance both directly and indirectly through business model innovation.

Unpacking the Black Box of ESG–Financial Performance: The Parallel Mediating Roles of Brand Value and Green Innovation

Despite growing attention to ESG activities, the mechanisms through which they translate into financial performance remain underexplored, particularly in emerging markets. This study unpacks the black box of the ESG–FP relationship by examining the parallel mediating roles of brand value and green innovation. Drawing o...

Digital Marketing and Enterprise Performance: The Mediating Role of Market Access

This study is among the first to model market access as the mechanism by which four distinct digital marketing dimensions jointly drive enterprise performance in the context of an Indonesian developing economy.