Aug 2026· INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES· Vol 10, pp. 1-12· 0 citations
Abstract
The study examines economic analysis of yam producer-marketers in Apa Local Government Area
of Benue State, Nigeria. The specific objectives of the study were to; describe the socio-economic
characteristics of yam producer-marketer; estimate cost and returns of yam producer-marketer;
and identify factors that influence yam producer-marketer; Taro Yamane formula was adopted to
determine the sample size of 60 and primary data was used and well-structured which were
administered to the respondents in the study area. Analytical instruments such as descriptive
statistics, gross margin and multiple regression were used to analysed data. The result analysed
on descriptive statistics revealed that most of the yam producer- marketers were married (60.0%),
had more years of experience (45.0%), had attended tertiary education (46.7%) and majority
belong to members of cooperative (73.3%). The result also further indicates that most of the yam
producer-marketers (63.3%) had household size of between 5-10 and most of them were within
the youthful age of 31- 40 (35.0%). The mean annual income of ₦ 1,919,500.00 and most of the
yam produce-marketers in the study area had annual income of ≤ 10 represented at 45.0%. The
result on gross margin indicates that the yam production and marketing was profitable in the study
area since the revenue generated per tuber (₦ 891,67) exceeds the total variable cost (₦ 675.46)
with the gross margin of ₦ 216.21 and cost of yam constituting the highest cost represented
(87.4%) among the variable cost followed by transportation (8.1%) in the study area. The return
on investment was ₦ 0.32 implying that for each one naira invested, there is return of ₦ 0.32 that
is realised. The result on multiple regression revealed that age (-0.71), education level (0.33),
annual income (0.85) and marketing cost (0.58) were all significant but with different signs
implying different level of significance. For overall model, the R-square was found to be 0.7827
at 78.3% and F-value (18.41) was positive and significant at 1% level of significance thus rejecting
the null hypothesis implying that there was significant difference in factors influencing yam
production and marketing in the study area. Based on the findings of the study, it was
recommended that Benue State government in partnership with Local Government Councils and
other institutions should establish a fund in the yam producing and marketing areas to enable them
access credit facilities for their businesses. Yam producers and marketers in the study area should
encourage to form cooperatives for easy accessibility of loan in order to reduce their financial
constraints.
The study analysed the economics of yam marketing in Ukum Local Government Area of
Benue State, Nigeria. The specific objectives of the study were to; describe the socio
economic characteristics of yam marketers; determine factors influencing yam marketing;
and identify constraints faced by yam marketing in the study...
T. Agulebe· INTERNATIONAL JOURNAL OF MAR...· 0 citations
The study examined the economic performance of yam production among smallholder farmers in Ilesha West Local Government Area of Osun State, Nigeria. Multistage sampling technique was used to select 120 respondents for the study. Data were collected with the aid of pre-tested questionnaire and analysed using descriptive...
F. Aminu, Eyitayo Balogun, O. Adebanjo· Journal of Science, Engineer...· 0 citations
The study analyzed the problems and prospects of Cassava Production in Ogbia Local Government Area. The study sample was selected with a two-stage sampling technique which involved the random selection of eight communities from which 10 cassava farmers were selected to constitute a sample size of 80 cassava farmers. Da...
The study analyzed local parboiled rice marketing in Taraba State. The specific objectives were to: describe the socio-economic characteristics of the local parboiled rice marketers; analyze the profitability of local Parboiled rice marketing in the study area; determine the effects of socio-economic characteristics; a...
E. A. Zubairu, D. Matudi, F. Y. Kachebri et al.· FUDMA Journal of Agriculture...· 0 citations
This study examined the effect of cooperative societies on rural economic growth in Jemma'a Local Government Area of Kaduna State, Nigeria. Specifically, it investigated the influence of increased member income and the provision of resilient crop varieties through cooperative society membership on rural economic growth...
Yoroki Joy Tarila, Amobi J. Obodo, A. Yakubu· Journal of Business Developm...· 0 citations
The study analysed the profit efficiency of maize production in Hong Local Government Area
of Adamawa State, Nigeria. Multi-stage sampling procedure was employed to select 216 maize
farmers. Primary data were generated using questionnaire for 2021 production year and
analysed using descriptive statistics, gross margin...
W. Cosmas· International Journal of Agr...· 0 citations
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