Formation and implementation of digital strategies in small, medium, and large-scale enterprises
TL;DR
The paper outlines pathways for overcoming typical managerial and technical barriers that arise during the transition to a digital business model and identifies the prospects for the further evolution of business models under conditions of global digitalisation.
Abstract
In the context of the digital transformation of the economy, enterprises require the development of effective digital strategies capable of ensuring their adaptation to a dynamic market environment and enhancing their competitiveness. The relevance of the study is driven by the increasing role of digital technologies in ensuring the sustainable development of enterprises of various sizes, as well as by the need for a systematic approach to the implementation of digital solutions in business processes. The purpose of the article was to generalise theoretical approaches to defining the essence of digital strategy and to substantiate an algorithm for its implementation across enterprises of different business scales. The study employed methods of comparative and systems analysis, theoretical and methodological foundations of digitalisation, as well as synthesis and systematisation, which enabled a comprehensive examination of the characteristics of enterprise digital transformation. The research results identified the key characteristics of digital strategy as an integrated tool for business process transformation aimed at enhancing enterprise efficiency and value creation. A phased approach to digital transformation was substantiated, including the assessment of enterprise readiness for change, modelling of future development, formation of a technological environment, and iterative implementation of digital solutions. It was demonstrated that the effectiveness of a digital strategy depends on the level of resource availability, digital maturity, and the quality of strategic planning. Furthermore, the paper outlines pathways for overcoming typical managerial and technical barriers that arise during the transition to a digital business model. The findings identified the prospects for the further evolution of business models under conditions of global digitalisation, which is critical for ensuring the long-term viability of business entities. The practical significance of the study was the applicability of the proposed digital strategy implementation algorithm for enterprises of various sizes to enhance their adaptability, innovativeness, and economic performance