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Value Co-Creation Model and Path Optimization of Rural Study Travel From the Perspective of Culture-Tourism Integration

Sep 2026 · International Journal of Agricultural and Environmental Information Systems · Vol 17, pp. 1-19 · 0 citations · 25 references

Abstract

Against the backdrop of rural revitalization and culture-tourism integration, rural study travel suffers from fragmented resources, poor stakeholder coordination, and product homogenization. This study constructs a four-stage value co-creation model, clarifies multi-agent roles, designs a transparent benefit distribution mechanism (villagers: 25-30% of revenue), and builds a digital platform for intelligent resource allocation and data-driven decision-making. Empirical analysis of Zhejiang's County M (2018–2023) reveals a 127.0% net treatment effect of the model on rural tourism income relative to the synthetic control counterfactual group, with benefit-sharing and subject collaboration as core drivers. Cross-regional tests in Henan's County N and Guizhou's County G verified the model's universal applicability via adaptive adjustments, realizing win-win for all stakeholders. Rural study travel cultivates stronger student practical competence and cultural identity than conventional classroom education, and the digital-enabled framework realizes coordinated multi-value development.

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