Digital Marketing with AI and Power BI: A Modern Approach to Business Growth

Abstract

This study focuses on the integration of Digital Marketing with Artificial Intelligence (AI) and Power BI with AI as a modern approach to business growth. In today’s data-driven digital environment, organizations increasingly rely on advanced technologies to enhance marketing performance, understand customer behaviour, and make informed decisions. The study highlights how AI-powered tools improve digital marketing activities such as search engine optimization, social media marketing, email marketing, and paid advertising through automation, personalization, and predictive analysis.