The Influence of Asset and Liquidity Management on Financial Performance of Cement Subsector Companies Listed on the Indonesia Stock Exchange
Abstract
This study examines the association of store atmosphere and product completeness with purchasing decisions at Pangjay Fishing Shop in Central Jakarta. A quantitative associative approach was employed, involving 100 respondents selected through non-probability purposive sampling. Data were collected using questionnaires and analyzed using simple and multiple linear regression, correlation analysis, the coefficient of determination, t-tests, and an F-test with SPSS. The results indicate that store atmosphere is positively and significantly associated with purchasing decisions (t = 4.972, p < 0.001), as is product completeness (t = 10.517, p < 0.001). Simultaneously, both variables are significantly associated with purchasing decisions (F = 60.003, p < 0.001). The coefficient of determination (R² = 0.553) indicates that store atmosphere and product completeness jointly explain 55.3% of the variation in purchasing decisions, while the remaining 44.7% is explained by other factors outside the research model. These findings highlight the relevance of store atmosphere and product completeness to purchasing decisions without establishing a causal relationship.