Avoiding emotional overload: exploring irrational behaviors in online fandom communities and positive guidance strategies

Abstract

In contemporary digital culture, fan–idol relationships have developed beyond traditional forms of entertainment consumption. These relationships now involve more complex emotional and social interactions shaped by psychological attachment and symbolic participation. This study examines the causes and effects of emotional overload in online fandom communities. It also looks at ways to encourage healthier forms of fan engagement. Through an analysis of parasocial relationships and fan behavior in Hengdian, this research examines how emotional identification, group participation, and perceived intimacy affect fans' experiences. Interviews with local workers and fans in Hengdian show how fans create connections with idols. These connections include visiting filming locations, copying idols' makeup and styles, following their activities, and bringing their values into daily life. The study also examines how strong emotional investment, peer pressure, and unclear psychological boundaries can lead to unhealthy behaviors and emotional stress. At the same time, positive emotional identification and healthy boundaries can make fan engagement a source of motivation and personal growth.