Understanding Player Choice in Digital Games: Qualitative Study Using Thematic Analysis

Abstract

Player choice is a fundamental aspect of digital games, shaping how players interact with virtual worlds and narratives. In many games, player choices are reflected through mechanics such as morality systems, which record decisions as virtuous or harmful and shape how characters and the game world react. For game designers, player choice is vital, granting players freedom to shape their experiences and fostering deeper engagement. When players are presented with significant choices, they are more likely to remain invested and prolong their gameplay. Despite its importance, research on player choice remains limited, with existing research often focusing on challenge, immersion, or motivation within specific genres while overlooking broader implications. We conducted interviews to explore the factors that influence player choice in digital games. The data were examined using thematic analysis to identify recurring patterns and key themes. Results from the interviews revealed six main dimensions of player choice: Goals, Character Personalization, Gameplay, Social Interaction, Rewards, and Completion, each with relevant sub-themes.