Protection of Personal Data as an Element of Ensuring Information Security

Abstract

The article examines personal data protection as a key element of information security in the context of digital transformation. Personal data acquires the status of a strategic resource of the digital economy amid rapidly growing cybercrime and qualitative changes in the nature of threats. The features of personal data processing by artificial intelligence systems are examined. Special attention is paid to biometric data and threats associated with deepfake technologies. The role of digital hygiene as a necessary element of the personal data protection system is substantiated. In conclusion, three priority areas for development have been identified.