A developmental research approach to developing animated song videos with local cultural content

Abstract

This study presents a developmental research approach to designing and validating animated song videos based on local cultural content for thematic instruction in primary education. The research was conducted in three stages: limited trial, wider trials, and validation testing, involving both learners and expert reviewers. Data were collected through questionnaires, interviews, observations, and expert assessments to evaluate learners' perceptions and media effectiveness. The results indicate that the animated videos were effective in promoting student engagement, enhancing thematic comprehension, and offering an enjoyable learning experience. A progressive increase in perception scores was observed across the three phases, particularly in aspects such as visual relevance, musical appeal, and overall entertainment value. Expert reviewers also confirmed the media’s quality and usability without requiring revision. The primary contribution of this research lies in its integration of local wisdom into multimedia learning materials, demonstrating that cultural values can be effectively embedded in modern educational tools. By combining music, lyrics, and animated visuals, the media align with dual coding and multimodal learning principles while reinforcing cultural identity. This study provides a model for developing culturally responsive instructional media and offers valuable insights for educators, curriculum developers, and researchers aiming to enhance learning through contextually meaningful content.