Jul 2026· Journal of economics, finance and management studies· Vol 09, pp. 3613-3623· 0 citations
Abstract
The acceleration of the performance of Micro, Small, and Medium Enterprises (MSMEs) plays a crucial role in local economic growth; however, business actors are often faced with limitations in technology adoption and network strengthening. This study aims to analyze the partial effects of social capital, product innovation, and digital marketing on MSME performance. The research employed a quantitative method, with data collected through the distribution of questionnaires to 98 MSME owners in Bayan District as respondents. Data analysis was conducted using multiple linear regression analysis. The results indicate that social capital, product innovation, and digital marketing each have a positive and significant partial effect on MSME performance. Increased trust within business networks, creativity in product differentiation, and the consistent use of digital platforms have proven to be key factors in boosting sales performance and expanding market reach. The implications of this research emphasize the growth and sustainability of MSMEs in Bayan District which are highly dependent on a combination of strong social capital, product creativity, and technological adaptation so as not to be left behind and lose competitiveness in the rapidly growing digital market.
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Improving the performance of MSMEs is crucial for supporting economic growth and community welfare. This study aims to analyze the impact of business capital, financial inclusion, and intellectual capital on the performance of MSMEs in the culinary sector of Harjamukti District, Cirebon City. The study employs a quanti...
Background: Micro, small, and medium enterprises (MSMEs) face increasing competition, digitalization, and changing consumer preferences, requiring them to strengthen innovation capabilities through entrepreneurial marketing, human capital, and social capital
Objective: This study aims to analyze the effects of entrepre...
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Financial Technology (Fintech) has emerged as an important enabler of Micro, Small, and Medium Enterprise (MSME) performance by improving access to financial services, enhancing operational efficiency, and strengthening business competitiveness. Despite the rapid expansion of Fintech services in Kenya, empirical eviden...
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Small and Medium Enterprises (SMEs) play a critical role in Indonesia's economic development; however, increasing market competition and rapid digital transformation require SMEs to enhance their competitiveness and business performance continuously. This study examines the effects of social media and innovation on SME...
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