Sharing Economy Models Drive Sustainable Green Innovation of Manufacturing Firms in the Digital Era

Abstract

Against the backdrop of digitalization and green development, the sharing economy (SE) has become an important business model for manufacturing firms to long-term sustainable innovation. Based on resource orchestration theory and institutional theory, this study takes Chinese A-share-listed manufacturing firms from 2012 to 2021 as the research sample, empirically examines the impact of the sharing economy models (SEMs) on corporate sustainable green innovation (SGI), as well as the underlying mechanisms and boundary conditions. The results show that SEMs significantly promotes SGI, and resource allocation efficiency and servitization play partial mediating roles in this relationship. Furthermore, media attention and ESG ratings positively moderate the abovementioned relationship, whereas the perception of economic policy uncertainty has no significant moderating effect. This study expands the research scope of SEMs and green innovation and offers a practical guide for manufacturing firms to promote digital transformation and sustainable green development.