Background: The rapid growth of the Indonesian property industry has increased competitive pressure among developers, requiring effective digital strategies to strengthen consumer purchase intention. However, digital marketing exposure alone is insufficient to drive property purchase decisions because consumer trust, b...
This study examines the social dynamics of sustainable consumption by investigating the influence of environmental awareness and customer trust on consumer loyalty in eco-friendly markets. The study addresses the importance of sustainable consumption and how consumers’ environmental perceptions and relational evaluatio...
Background: The launch of electric vehicles (EV) is essential to sustainable mobility and impact reduction for the environment. While past studies addressed impacts of technological and policy factors on the adoption of electric vehicles, there is lack of attention paid to the behavioural mechanisms through which stimu...
Indonesia’s transition towards electric vehicles (EVs) is progressing alongside the expansion of charging infrastructure, yet purchase decisions may depend on both environmental motivation and perceptions of infrastructure readiness. This study examined the effects of environmental concern and perceived charging infras...
This research study examines the factors influencing the intention of Generation Z in Indonesia to adopt Battery Electric Vehicle cars in the future, focuses on the role of consumer awareness and social media campaigns in shaping attitudes towards BEV cars, which in turn affect purchase intentions. The design of this r...
The growing emphasis on sustainability has led to increasing consumer interest in green products, particularly electric vehicles (EVs), as an alternative to conventional fuel-powered cars. Despite the growing body of research on green purchasing intentions, significant knowledge gaps remain, particularly in the context...
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