THE NATURE AND ROLE OF THE ORGANISATIONAL AND ECONOMIC MECHANISMS IN ENSURING THE EFFECTIVE OPERATION OF IT COMPANIES

Abstract

The article examines organizational and economic mechanisms as key tools for effectively managing IT enterprise operations. In the modern context of rapid development in the IT industry, characterized by intense competition, rapid technological change, and global challenges, the implementation of effective organizational and economic mechanisms is critically important. The study examines the nature of the organizational and economic mechanisms and their role in harmonizing organizational and economic processes, ensuring strategic management, optimizing resources, enhancing competitiveness, and managing risks. It is determined that organizational and economic mechanisms integrate organizational and economic components, ensuring synergy to achieve companies' strategic goals. The article emphasizes the importance of tools such as financial management, process automation, innovative technologies, modern management models, and personnel development programs. The article analyses approaches to optimizing resources and improving business process efficiency using ERP systems, project management tools, and matrix management structures. Special attention is paid to implementing innovations, including artificial intelligence technologies, that enable market trend forecasting and improve customer service. The article identifies promising directions for developing the organizational and economic mechanisms, including flexible management models, rational resource utilization, motivational programs, and compliance with environmental standards. The article also highlights the role of human capital in shaping IT companies' innovative potential.