Generative AI-Enabled Innovative Design for Cultural Heritage: A Research Framework for Cultural Creative Products Based on Yingxian Wooden Pagoda

Abstract

The rapid development of generative AI technology offers new opportunities for the traditional cultural and creative industry to break through homogenization. The Wooden Pagoda in Ying County, Shanxi Province, is the tallest and oldest existing wooden-structured pagoda in China, boasting extremely high cultural value. However, the corresponding cultural and creative designs for it are plagued by such problems as superficial cultural transformation, insufficient personalization and weak interactive experience. Taking the design of cultural and creative products for the Ying County Wooden Pagoda as a case study, this research constructs an AI-driven design framework for cultural and creative products, provides effective application paths, and improves the collaborative efficiency between designers and AI. Combining the AI design logic with the theories of cultural and creative design, and integrating AI generation into the general design process of cultural and creative products, this research builds a four-stage framework of "intelligent extraction of cultural elements - dynamic mapping of user demands - generation of emotional design schemes - human-machine collaborative optimization". Under the guidance of this framework, the cultural and creative products of the Ying County Wooden Pagoda designed in this research have won high praise from experts and users, which verifies the effectiveness of the framework.