Assessing the impact of foreign economic activity on the choice of an enterprise corporate strategy

Abstract

The purpose of the study is to deepen the theoretical foundations for assessing the impact of foreign economic activity on the choice of an enterprise corporate strategy. The object of the study is the process of forming a corporate strategic choice under the influence of the nature, intensity and structural complexity of the enterprise foreign economic activity. The article substantiates that foreign economic activity should not be considered solely as a set of export, import or investment operations, since its development changes the market position of the enterprise, the structure of resources, the nature of organisational interaction, the risk system and the requirements for corporate governance. The strategy of foreign economic activity and the corporate strategy are distinguished, and the nature of their relationship is determined. The market, resource, organisational, institutional and security directions of influence are systematised. It is proposed to consider assessment as a theoretical and analytical process of determining the strategic significance of changes rather than as a mechanical aggregation of individual quantitative indicators. A system of qualitative assessment criteria is formed, covering the scale of international presence, the nature of competitive advantages, resource dependence, organisational readiness, institutional compatibility, risk controllability and compliance with the long-term goals of the enterprise. Typical configurations of foreign economic activity are identified and their relationship with concentration, stabilisation, market development, related diversification, vertical integration and international portfolio development strategies is theoretically substantiated. A conceptual model is developed that combines the characteristics of foreign economic activity, directions of strategic influence, assessment criteria, coordination of alternatives and the choice of corporate strategy. The practical significance of the results lies in the possibility of using them as a theoretical basis for strategic analysis and management decision-making at enterprises.