Corporate Social Responsibility in the Digital Marketplace

Abstract

Corporate Social Responsibility (CSR) has evolved from a voluntary initiative into a strategic business function that strengthens competitiveness, stakeholder trust, and sustainable development. Digital technologies such as Artificial Intelligence (AI), cloud computing, blockchain, big data, IoT, and social media have transformed CSR by enabling responsible innovation, transparency, sustainable operations, ethical AI, data privacy, cybersecurity, and digital inclusion. This study proposes an integrated CSR framework that combines Environmental, Social, and Governance (ESG) principles with digital technologies to measure CSR performance through quantitative indicators. It also addresses challenges such as cyber threats, algorithmic bias, privacy concerns, misinformation, and regulatory compliance. The framework supports evidence-based decision-making, real-time sustainability monitoring, transparent reporting, and improved stakeholder engagement. The findings demonstrate that digital CSR enhances organizational resilience, brand reputation, customer trust, regulatory compliance, and long-term sustainability, making CSR a key strategic capability in the digital marketplace.