Chinese-to-English Subtitle Translation Methods in Huzhou Promotional Films from a Relevance-Theoretic Perspective: A Case Study of Beautiful China, Dynamic Huzhou
Aug 2026· International Journal of Education and Humanities· 0 citations· 6 references
Abstract
Urban international promotional films serve as core media for cross-cultural regional communication, and the quality of English subtitles directly determines overseas audiences’ acceptance of local culture. Taking Huzhou’s tourism promotional film Beautiful China, Dynamic Huzhou as research corpus, this paper constructs a three-dimensional analytical framework based on Relevance Theory, including cognitive context adaptation, ostensive-inferential optimization and optimal relevance focus. Six targeted translation methods are summarized through typical subtitle cases. This study verifies the explanatory power of Relevance Theory for promotional subtitling, and supplies operable translation strategies to balance cultural dissemination and readers’ cognitive processing effort.
As a vital carrier of documentary-based communication, subtitle translation determines audiences’ comprehension and acceptance of content. Co-produced by CCTV and BBC, Amazing China presents China’s wildlife resources and varied natural landscapes, owing its global popularity partly to high-quality subtitles. Drawing o...
Lijuan Xue, Yishu Zhuang· International Journal of Edu...· 0 citations
Yueyang Tower is a famous piece of classical Chinese prose, and it contains many culture-specific items. Using Aixelá’s theory of culture-specific items and Nida’s cultural classification, this paper makes a comparison of the translation strategies in the English versions by Yang Xianyi and Gladys Yang and by Luo Jingg...
Ziqi Zhou, Li Liu· Journal of Research in Socia...· 0 citations
: Against the national initiative of cultural confidence building in China, college English textbooks function as dual pedagogical carriers for linguistic competence cultivation and cross-cultural communication practice. Adopting a mixed-methods research design, this study takes Byram’s cultural dimension theory, Shin’...
Xiao-Meng Zhao, Ji-Ying Fan· Frontiers in Educational Res...· 2 citations
This study examines the Chinese-to-English song translation practice of MelodyC2E, a student-run translation team at Shanghai International Studies University, within the theoretical framework of Nida's functional equivalence. The team, composed of non-professional student translators, releases English translations and...
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Against the backdrop of deepening cross-cultural communication within the Guangdong-Hong Kong-Macao Greater Bay Area, the quality of English translations of Guangdong’s agricultural products directly shapes their international communication influence and market competitiveness. Guided by Communicative Translation Theor...
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Background and Objectives: Superstition and belief are deeply embedded in Thai culture and frequently depicted in Thai horror films, posing challenges for translation into other languages. Despite growing research on culture-specific items (CSIs), limited attention has been paid to how such elements are translated acro...
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