Developing a Model of Green Supply Chain Management Practices with Emphasis on the Behavioral Perspective to Improve Performance

Abstract

In the modern era, attention to performance considering the environmental impacts of industrial activities has become one of the most important priorities for organizations and governments. Green Supply Chain Management (GSCM), as an innovative approach within supply chain management, plays a pivotal role in reducing negative environmental effects and enhancing organizational performance. This study presents a comprehensive model of green supply chain management practices, analyzing the role of behavioral perspectives in improving performance. In the first phase, a qualitative research design and content analysis method were employed to identify effective behavioral practices of green supply chain management aimed at improving performance through a systematic review of relevant articles. In the next phase, a quantitative approach utilizing the Delphi method was conducted to validate the identified behavioral practices of green supply chain management that contribute to performance enhancement. Finally, the Interpretive Structural Modeling (ISM) method was applied to classify the effective behavioral practices of green supply chain management for performance improvement, and the causal and dependent relationships among these behavioral factors were determined. The findings indicate that factors such as training and empowerment of members, risk-taking, top management support, government legitimization, corporate social responsibility, beliefs and values, as well as commitment and acceptance of the green supply chain, have the strongest direct impacts.