The Use of Social Media Slang in Selected Tiktok Videos by Malaysian Gen Z Influencers

Abstract

This study investigates the linguistic forms and social functions of social media slang in TikTok videos produced by Malaysian Generation Z influencers. Drawing on Labov’s (1972) sociolinguistic theory of linguistic variation and Eckert’s (2000) framework of lexical repertoire and indexicality, a qualitative content analysis was conducted on a purposive sample of 20–30 videos. The findings reveal that influencers employ diverse linguistic forms, including lexical slang, abbreviations, acronyms, code‑mixing, emoji‑based slang, and viral phrases. These forms are not random but follow recognizable Gen Z speech norms, blending global internet slang with local Malaysian English features. Functionally, slang serves as a communicative resource for identity construction, solidarity and rapport, humor and entertainment, trend alignment, emphasis, and evaluation. By strategically combining global and local repertoires, Malaysian Gen Z influencers construct relatable personas, sustain audience engagement, and participate in TikTok’s fast‑paced trend culture. This study highlights slang as both a lexical repertoire and a social practice, underscoring its role in shaping digital youth identity and discourse.