The results revealed that while verbal and multimodal empathy significantly increased reply length, communicative acts were largely shaped by conversational context, with Sensitive context triggering more question-asking and Mental Health context leading to heightened concerns, assertive responses, and unprompted information disclosure.
Abstract
As online health information-seeking shifts to conversational AI, high-quality information retrieval increasingly relies on users'``communicative acts''(proactively sharing and seeking information)---similar to how effective diagnosis and personalized guidance are elicited in patient-clinician communication. Drawing on health communication research, this study examines how a chatbot's modality of empathetic expression (Verbal, Visual, Multimodal) and the conversational context (General, Sensitive, Mental Health) influence these acts through a 2 x 2 x 3 within-subjects experiment (N = 48). The results revealed that while verbal and multimodal empathy significantly increased reply length, communicative acts were largely shaped by conversational context, with Sensitive context triggering more question-asking and Mental Health context leading to heightened concerns, assertive responses, and unprompted information disclosure. Combined with qualitative findings, we discuss design implications for building context-sensitive AI health inquiry systems that can encourage active user participation.
Health communication is a paradigmatically diverse field shaped by post-positivist, interpretive, critical, and cultural studies traditions. While these approaches provide rich scholarly insights on their own, we believe there is something to be gained by engaging in cross-paradigmatic research, specifically through di...
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