Informatisation and digitalisation of business processes as tools for the strategic management of logistics activity and sustainable development of trade enterprises

Abstract

The study examines informatisation and digitalisation of business processes as integrated tools of strategic logistics management in trade enterprises operating under conditions of military risk, supply chain instability, and accelerating European integration. The research combines a systematic synthesis of scholarly literature on digital platforms, regulatory governance, and sustainable supply chains with conceptual modelling used to formalise the relationships identified. Unlike approaches that treat digitalisation mainly as a means of automating operations and cutting costs, the analysis demonstrates its system-forming role in reshaping the architecture of logistics management, integrating business processes, and building digital trade ecosystems; digital platforms are shown to simultaneously lower traditional market-entry barriers and generate new strategic dependencies for enterprises joining established ecosystems, while technologies such as the Internet of Things, Big Data Analytics, and cloud solutions create competitive advantage only when embedded within a coherent management architecture. The regulatory dimension, anchored in European Union digital-services legislation, is found to transform compliance from a technical obligation into a source of strategic advantage for enterprises that adapt proactively. On this basis, the study proposes an original Digital-Sustainable Logistics Strategy that integrates three equally weighted dimensions - efficiency, resilience, and environmental, social, and governance–oriented responsibility - into a unified strategic management architecture, with digitalisation positioned as a system-forming factor of strategic sustainability rather than an auxiliary operational tool, linking digital transformation, regulatory compliance, and sustainability outcomes within a single decision-making framework. The results offer a methodological basis for designing corporate digital transformation programmes and sustainability-oriented logistics strategies, with further research needed on the environmental and social effects of logistics digitalisation and on the post-war restructuring of digital logistics ecosystems in Ukraine.