TRANSFORMATION OF THE HUMAN RESOURCE MANAGEMENT SYSTEM IN THE BANI WORLD: A CONCEPTUAL MODEL OF DYNAMIC RESILIENCE

Abstract

The article examines the transformation of the human resource management system in the BANI world, characterized by the brittleness, anxiety, nonlinearity, and incomprehensibility of socio-economic processes. Particular attention is paid to the challenge of ensuring sustainable and effective employee engagement in business development amid increasing volatility in labor relations, accelerating digitalization, and generational shifts in the labor market. It is argued that traditional human resource management models and tools are gradually losing their effectiveness, creating a need for a transition toward a flexible, adaptive, and self-developing HR system. Based on an analysis of contemporary academic approaches and research conducted by the international consulting firm McKinsey & Company, the study systematizes the key directions in the transformation of HR and talent management operating models. The findings indicate that, under the influence of the BANI environment, contemporary human resource management systems are approaching a phase transition that requires a reconsideration of the goals, functions, and role of HR in ensuring organizational resilience. The study substantiates the need to develop a dynamic resilience model of the human resource management system capable of adapting to nonlinear environmental changes, integrating digital technologies, and supporting continuous organizational development. The proposed approach combines adaptability, proactivity, digital maturity, and the capacity of the HR system to recover and reconfigure rapidly in response to changes in the internal and external environment. Particular emphasis is placed on the transformation of the HR function from a predominantly administrative role into a strategic business partner capable of anticipating workforce-related risks, supporting talent development, and strengthening organizational capacity for change. It is established that the further transformation of HR systems will take place at the intersection of digital technology trends, sustainable development principles, and a human-centered approach. In this context, human capital is viewed not merely as a resource but as a key agent in shaping business adaptability, resilience, and long-term competitiveness.