Population-Guided Intent-Aware Query Rewriting for Web Search

SPEAR: Selection-aware Personalized End-to-end Adaptive Rewriting and Retrieval for Community Search

Query reformulation bridges user intent and retrieval in e-commerce search, yet production systems optimize rewrite quality and retrieval effectiveness separately, leaving the two stages structurally misaligned. Path-based architectures unify them end-to-end but were designed for personalization, where relevance is not an explicit constraint-search additionally requires the rewrite to remain faithful to the user's stated query intent. Transplanted directly, these models learn a shortcut we term the generic-word dominance effect: they favor generic rewrites that score well on paths but drift from query intent. To address this, we propose SPEAR (Selection-aware Personalized End-to-end Adaptive Rewriting and Retrieval), which integrates three components that each target one failure mode: (1) a dual-embedding backbone with auxiliary loss and gradient isolation that shields recall-side semantics from being eroded by CTR-driven ranking signals; (2) a multiplicative gating aggregator that lets a rewrite score high only when both its confidence and item relevance are strong, eliminating the generic-word shortcut; (3) a Dynamic Rewrite Selector that jointly generates request-specific rewrite weights and user-query-conditioned scale and bias terms, allowing both rewrite preference and relevance calibration to adapt to each request. Offline evaluation on 100K held-out industrial search sessions shows that the proposed framework improves rewrite semantic similarity@10 by +18.2 and click recall@10 by +99.5 over the production baseline. In online A/B testing, SPEAR achieves +0.259 in query-view CTR and +0.733 in average reading depth, confirming that improved rewrite selection translates into stronger retrieval and deeper user engagement. The proposed SPEAR system has been fully deployed in Dewu's community search platform since 2025. Our code is available at https://github.com/mallocagi1-cell/spear.

Improving Item Discoverability in e-Commerce Search via Related Intent Generation

Traditional search systems are optimized to retrieve items that strictly match a query, often prioritizing precision over recall. In e-commerce marketplaces and particularly grocery, this paradigm is limiting, as user satisfaction and commercial outcomes depend heavily on the discoverability of substitute, complementary, and thematically related items. In this paper, we present a scalable system for discovery-augmented search that leverages intent-conditioned recall expansion. Our approach generates implicit user intents to expand candidate recall while maintaining relevance. The system addresses the cost-quality tradeoff of generative retrieval through a two-stage hybrid architecture. First, we leverage closed-weight large language models (LLMs) to maximize discoverability for head queries. To extend these benefits to tail queries, we then introduce a finetuned small language model (SLM), trained via LoRA adapters and teacher-student distillation. We evaluate the system using a rigorous dual framework: (a) LLM-as-a-judge metrics validated against human preferences for semantic quality, and (b) end-to-end session-level purchase analysis. Results demonstrate that our approach improves both intent generation quality and downstream retrieval effectiveness, extending discovery coverage from approximately 60% to 80% of query traffic at roughly 30% of the teacher model's inference cost, offering a viable path for deployment in large-scale marketplaces. Beyond relevance gains, discovery-augmented search may serve as a marketplace-balancing mechanism, giving long-tail and emerging supply an opportunity for query-conditioned exposure.

APR: Adaptive Personalised Reranking For Conversational Search

Conversational search systems help users satisfy complex information needs through natural language interactions, yet incorporating user preferences into ranking remains challenging. Existing rewrite-then-rerank pipelines capture topical relevance but struggle with fine-grained constraints such as negative preferences or formatting requirements. Instruction-following retrieval approaches are promising for enforcing such constraints, yet their use in personalised conversational search remains underexplored, since ''instructions'' within this context are implicit and situated within user history and profiles, rather than being explicitly stated. We show that instruction-following models can assist with complex queries but introduce noise and latency on simpler keyword queries. To address this issue, we propose Adaptive Personalised Reranking (APR), a framework that routes queries based on intent. APR uses efficient similarity-based reranking for simple queries and dynamically generates tailored instructions to guide an instruction-following reranker for constraint-heavy contexts. Oracle analysis on TREC iKAT 2023 and 2024 shows that instruction-following provides a ''rescue'' potential for hard queries. We also show that APR trained with synthetic data performs competitively against strong baselines such as MonoT5 while offering promising new research avenues.

Prompt Generation Technical Report

Generative retrieval has become an increasingly adopted paradigm for industrial search, recommendation, and advertising systems, delivering significant online gains. Most existing work combines user behavior sequences with large language models (LLMs) to model user preferences. In practice, feature engineering remains critical to model effectiveness, yet its complexity slows offline iteration and makes online deployment heavy and hard to reuse, all under tight online latency budgets. The root cause is a tight coupling between feature-processing logic and model architecture, where every feature change touches the training and serving code and resists reuse across scenarios. To break this coupling, we present Prompt Generation (PG), a high-level tokenizer and configuration-driven framework that decouples feature-processing logic from model architecture through two declarative JSON files, which serve as the single source of truth for both offline training and online serving, ensuring feature consistency across the two stages. Organizing features under four types with three composable processing components to assemble and compress heterogeneous features, PG delivers acceleration at three levels: (1)fast training iteration: feature experiments require only configuration changes, with built-in token compression for ultra-long sequences; (2)fast deployment: a new scenario only needs to conform to the PG schema and plug into a universal pipeline, with no scenario-specific engineering; (3)fast online inference: engine applies unified optimizations over the standardized configuration, reducing PG's overhead to a negligible level. PG has been deployed on Taobao Search with statistically significant online A/B uplifts of +0.47% in transaction count and +0.51% in GMV, and has been applied across multiple Taobao search and recommendation teams as the iteration framework for generative retrieval.

Advancing Relevance Measurement with Vision-Language Models for Web-Scale Search

Relevance evaluation plays a crucial role in personalized search systems, serving as a guardrail alongside user engagement metrics to ensure that search results align with user queries and intent. While human annotation is the traditional method for relevance evaluation, its high cost and long turnaround time limit its scalability. In this work, we present a VLM-based automated relevance evaluation pipeline deployed within Pinterest Search for online A/B experiments. We rigorously validate the alignment between VLM-generated judgments and human annotations, demonstrating that VLMs can provide reliable relevance measurement for experiments while greatly improving the evaluation efficiency. Leveraging VLM-based labeling further unlocks opportunities to expand the query set, optimize sampling design, and efficiently assess a wider range of search experiences at scale. This approach leads to higher-quality relevance metrics and significantly reduces the Minimum Detectable Effects (MDEs) in online experiment measurements.

SEFRQO-Plus: A Self-Evolving Query Optimizer via Large Language Models and Retrieval-Augmented Generation