Aug 2026· The International Conference on Sustainable Economics Management and Accounting Proceeding· Vol 2, pp. 182-192· 0 citations· 21 references
Abstract
This study aims to analyze the personal branding strategy of Achmad Afzan Arslan Djunaid through Instagram during his tenure as Mayor of Pekalongan. In the digital era, social media has become a crucial instrument for public officials to build image, credibility, and public trust. This research employs a descriptive qualitative approach using content analysis of posts on the official Instagram account of the Mayor of Pekalongan. The findings reveal that the communication strategy implemented through visual elements, narratives, and public interaction successfully constructs a leadership image that is humanistic, religious, and participatory. A two-way communication approach, supported by collaborative narratives, proves effective in fostering emotional closeness with the community. Furthermore, the use of local cultural symbols, such as batik and religious activities, strengthens the regional identity of Pekalongan. This study concludes that social media functions not only as a tool for image-building but also as a medium for transparency and public participation. Consistent and authentic personal branding contributes to enhancing public trust and serves as a model for ethical digital political communication practices at the local government level.
The rapid development of social media has made political communication increasingly strategic in enabling political figures to build their personal branding through direct, interactive, and sustained engagement in the digital sphere. This study aims to analyze public perceptions of Gus Muhaimin’s political communicatio...
Rahma Munto, Via Ningrum, Muhammad Arash et al.· KASTA : Jurnal Ilmu Sosial,...· 0 citations
The rapid development of digital media has transformed political communication practices, enabling political actors to engage directly with the public through social media platforms. This study examines Zohran Mamdani's digital campaign strategy from the perspectives of Mediated Populism and Islamic Political Communica...
Ruslan Padli, Sandy Ramdhani, E. Hutapea· Ath Thariq Jurnal Dakwah dan...· 0 citations
This study examines digital public relations strategies for building the brand image of a madrasah through social media in the era of digital transformation. Many Islamic educational institutions face challenges in managing their reputation and maintaining competitiveness in the digital environment. This qualitative ca...
Desy Erviana, Nur Rahmi Sonia· Jurnal Manajemen Pendidikan· 0 citations
How is charismatic authority constructed and rewarded in digital political communication? This article develops a multidimensional framework for analysing digital charismatic signalling and applies it to Péter Magyar’s rapid political rise in Hungary. Drawing on leadership studies, social psychology and political commu...
Rudolf Metz, Eszter Farkas, Veronika Kövesdi· British Journal of Politics...· 0 citations
This study aims to analyze identity management strategies through personal branding on social media in Makassar City. The study employed a qualitative descriptive approach and was conducted from April to May 2026. The research involved five informants selected through purposive sampling based on the criteria of individ...
Andika, I. Idrus, Sunaniah· Indonesian Journal of Digita...· 0 citations
This study examines the role of Public Relations of Universitas Dehasen Bengkulu in enhancing a positive institutional image through Instagram content. The problem addressed is the need for higher education institutions to maintain public trust and visibility amid increasingly competitive digital communication. This re...
Lesi Anggraini, Sapta Sari, M. Maryaningsih· Multidisciplinary Journals· 0 citations
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