Aug 2026· Global Media and Social Sciences Research Journal· Vol 7, pp. 348-358· 0 citations
TL;DR
Behavioural intention is examined as the link between university teachers' and administrators' evaluations of AI and their subsequent use of it and the sequence from appraisal to intention, from intention to use, and from use to educational or administrative outcomes is clarified.
Abstract
Universities increasingly have access to artificial intelligence, but access alone says little about whether these tools become part of everyday academic work. This article examines behavioural intention as the link between university teachers' and administrators' evaluations of AI and their subsequent use of it. It brings the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Theory of Planned Behavior into conversation with research on AI literacy, perceived risk and organisational support. Performance expectancy, effort expectancy, social influence, AI literacy and risk perceptions are expected to shape intention, while facilitating conditions affect both intention and the likelihood that intended use becomes sustained practice. The article distinguishes between two possible consequences of adoption: changes in teaching quality and changes in management efficiency. Neither consequence can be inferred from usage alone; each depends on the task, the quality of human review and the institutional arrangements surrounding the tool. Against the policy and organisational background of Shenyang, the article sets out propositions and measurement priorities for a later empirical study. Its main contribution is to clarify the sequence from appraisal to intention, from intention to use, and from use to educational or administrative outcomes.
This paper addresses the lack of empirical and contextual information on student adoption of technology-based tools such as AI systems by proposing a theoretical framework based upon an adaptation of the Unified Theory of Acceptance and Use of Technology (UTAUT).
Sazimah Mohamed Salleh, Ramita Abdul Rahim, Nor Afni Md Sari et al.· International journal of res...· 0 citations
The results show that AI self-efficacy, perceived usefulness, and relative advantage have significant positive effects on lecturers’ intention to use AI, and institutional support plays a pivotal moderating role, strengthening the relationship between intention to use AI and actual adoption behaviour.
A.M. Al-Darabseh, S. F. Padlee, Siti Nur et al.· Journal of Intelligent Decis...· 0 citations
This research indicates the significant impact of performance expectancy, facilitating conditions, hedonic motivation, and habits on behavioral intention and the role of gender as a moderator on the relationship between facilitating conditions and behavioral intention.
Yusuf Kalınkara· Educational Academic Researc...· 0 citations
This study extended the Unified Theory of Acceptance and Use of Technology (UTAUT) by incorporating attitude and perceived barriers, and found a noticeable gap: educators showed high adoption readiness, yet actual usage lagged by 1.19 points on a 5-point scale.
H. Nguyen, C. Nguyen, Canh Thi Thanh Phan et al.· Journal of Education and e-L...· 0 citations
Aim/Purpose: The primary objective of this study was to examine the factors that influence the acceptance and practical application of Artificial Intelligence (AI) technologies among university lecturers in Thailand. By adopting the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) as the analytical...
Netdao Luangyai, Suthira Thipwiwatpotjana, Charuwan Limphaiboon et al.· Human Behavior, Development...· 0 citations
The findings indicate that teachers' adoption decisions are jointly driven by instrumental value and institutional provisioning, and that generalized technology anxiety is not, in itself, a barrier among teachers who already have practical exposure to GenAI.