This work introduces PromptPack, a scalable, high-throughput LLM annotation agent that cuts LLM costs by 89% and accelerates throughput by 2.5x while fully preserving AUC.
Abstract
Online recommendation platforms increasingly use Large Language Models (LLMs) to extract structured features from ad creatives. While deploying a single-call LLM annotation agent yields significant Click-Through Rate (CTR) improvements in our live production environment, per-creative prompting is prohibitively expensive to scale. The redundant system instructions sent in every request account for 94% of billed input tokens. To break this cost bottleneck, we introduce PromptPack, a scalable, high-throughput LLM annotation agent. PromptPack achieves this scale via in-context batching, combining a shared system prompt, a strict XML structural envelope, and an output correction layer to ensure deterministic, pipeline-ready feature extraction across multiple creatives simultaneously. We evaluate PromptPack via an offline retrieval benchmark using a downstream logistic-regression ranker. To deeply profile the agent's behavior, we measure AUC and introduce Volume-Weighted Absolute Lift (VWAL), a novel metric capturing the signal quality of the generated features. Compared to our live, unbatched production baseline, PromptPack at batch size 20 cuts our LLM costs by 89% and accelerates throughput by 2.5x while fully preserving AUC.
A sequential behavioral alignment framework pairing fine-tuning with preference optimization over paired correct and counterfactual rationales is developed and applied, demonstrating that behavioral alignment mitigates bidirectional rationalization while delivering human-interpretable reasoning traces without manual pipeline overhead.
Alireza S. Ziabari, Kat Ellis, Colleen E. Chan et al.· 0 citations
The design and launch of SnapLGR, an LLM-based generative retrieval system for short-video recommendation at Snapchat shows that successful production SnapLGR requires joint design across representation learning, vocabulary grounding, and efficient training and serving.
Liam Collins, Jiwen Ren, Donald Loveland et al.· 0 citations
Generative retrieval has become an increasingly adopted paradigm for industrial search, recommendation, and advertising systems, delivering significant online gains. Most existing work combines user behavior sequences with large language models (LLMs) to model user preferences. In practice, feature engineering remains critical to model effectiveness, yet its complexity slows offline iteration and makes online deployment heavy and hard to reuse, all under tight online latency budgets. The root cause is a tight coupling between feature-processing logic and model architecture, where every feature change touches the training and serving code and resists reuse across scenarios. To break this coupling, we present Prompt Generation (PG), a high-level tokenizer and configuration-driven framework that decouples feature-processing logic from model architecture through two declarative JSON files, which serve as the single source of truth for both offline training and online serving, ensuring feature consistency across the two stages. Organizing features under four types with three composable processing components to assemble and compress heterogeneous features, PG delivers acceleration at three levels: (1)fast training iteration: feature experiments require only configuration changes, with built-in token compression for ultra-long sequences; (2)fast deployment: a new scenario only needs to conform to the PG schema and plug into a universal pipeline, with no scenario-specific engineering; (3)fast online inference: engine applies unified optimizations over the standardized configuration, reducing PG's overhead to a negligible level. PG has been deployed on Taobao Search with statistically significant online A/B uplifts of +0.47% in transaction count and +0.51% in GMV, and has been applied across multiple Taobao search and recommendation teams as the iteration framework for generative retrieval.
This work proposes a novel Token Selection approach for Preference Optimization in LLM-based sequential Recommendation, i.e., TSPORec, which accurately pinpoints informative tokens throughout the entire textual content to improve recommendation performance.
Wenqiao Zhu, Chao Xu, Haipang Wu et al.· 0 citations
Large language models (LLMs) are increasingly used as backbone architectures for recommender systems because of their strong sequence modeling and representation learning capabilities. However, most LLM-based recommenders operate primarily on discrete textual tokens, whereas practical recommendation pipelines also rely on continuous numerical features and dense embedding features produced by upstream feature engineering or pretrained encoders. This mismatch limits the ability of LLM-based models to exploit fine-grained non-textual signals. We propose a soft-token fusion framework that maps numerical and embedding features into the LLM embedding space, allowing heterogeneous recommendation signals to be consumed through the standard token interface. We instantiate the framework in a shared-parameter LLM-based two-tower retrieval model and introduce an interaction-based fusion module that refines embedding and numerical soft tokens before they are inserted into the final LLM input. Experiments on three Amazon recommendation benchmarks show that soft-token fusion improves retrieval performance over LLM-based baselines, and that interaction-based fusion is more effective than direct concatenation of heterogeneous soft tokens.
Zhe Xu, Ankit Peshin, Chiyu Zhang et al.· 0 citations
Large language model-based recommender systems (LLM-RSs) have demonstrated remarkable capabilities, but are computationally unsustainable for many real-world applications. Compact LLMs offer a practical alternative, yet their reduced capacity often requires reasoning or knowledge distillation methods that increase latency or depend on larger models. Combined with autoregressive generation, these approaches face severe scalability bottlenecks. In contrast, discriminative LLM-RSs enable efficient full-corpus ranking through embedding similarity, but compact backbones remain limited in expressiveness and structural adaptivity. We propose the Fusion of Layer-wise Exits for Sequential Recommendation (FLEXRec), a discriminative framework that enhances compact LLMs while retaining scalable full-corpus ranking. FLEXRec inserts prediction heads (i.e., exits) at multiple transformer layers and adaptively fuses their score distributions. An adaptive continuous router (AC-Router) dynamically selects both the number and identity of exits for each user sequence, while a novel target-k hinge loss regulates routing sparsity. Experiments on three real-world datasets with Qwen 3 1.7B and Llama 3.2 3B show that FLEXRec achieves state-of-the-art accuracy among competing methods while remaining highly efficient. Code: https://github.com/xurong-liang/FLEXRec
Xurong Liang, Tong Chen, Q. Nguyen et al.· 0 citations