It is concluded that decision autonomy under AI personalisation is best understood not as binary but as a matter of degree, shaped by platform design choices, consumer digital literacy, and the regulatory environment in which the platform operates.
The empirical results reveal five key findings that offer practical and theoretical insights for social commerce platforms, advertising designers, and marketers to optimize algorithmic in-feed advertising strategies and effectively stimulate young consumers’ social commerce engagement.
Zhang-Zeng Huang, Yan Li, De-Peng Du· Scientific Reports· 0 citations
The synthesis reveals that while personalized recommendations and real-time support significantly reduce cognitive friction and heighten purchase intentions, algorithmic opacity, privacy concerns, and diminished human interaction introduce substantial friction.
T. Partha· Management Journal for Advan...· 0 citations
Results show that structuring ethical recommendations through a plural AI architecture enhances consumers’ self–brand connection and strengthens self-brand connection and purchase intentions, suggesting plurality can function as an equity-enhancing design feature.
The emergence of Artificial Intelligence (AI) has greatly changed the manner in which companies comprehend and
engage with consumers. AI-based personalization helps businesses to analyze consumer data, forecast preferences and deliver
personalized offers, products, services, recommendations, promotions and many more. T...
V. K. Veerakumar, Ann Rose Angels T· International Journal for Re...· 0 citations
A systematic review of literatures from year 2022 to 2026, synthesizing evidence from 84 peer reviewed studies on AI personalization and customer engagement in the e-commerce environment found out the dominant research themes, patterns, methodological approaches, and key determinants influencing engagement outcomes.
J. M. Edike· INTERNATIONAL JOURNAL OF MAR...· 0 citations
The continuous growth of Ai has also revolutionized digital marketing by providing enormous personalized consumer experiences on a bigger scale. Interestingly, the study examines how some personalization techniques based on artificial intelligence affect consumer engagement in digital marketing through click-through ra...
B. Geethpriya, P. Sasikumar, R. Mithuna· Journal of Social Science· 0 citations
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