Social media platforms offer a cost-effective way to reach a vast audience and target specific demographics with personalized campaigns, and provide an opportunity for businesses to interact with customers in real-time, fostering a more personalized experience and helping to build brand loyalty.
Advancements in technology and increased awareness have created significant opportunities for consumers to buy goods and services online, and the scope for interactions between consumers and businesses through digital platforms such as email marketing, e-commerce websites, and social media (YouTube, Facebook, Instagram...
Seema Sharma· International Journal of Aca...· 0 citations
Social media marketing has proven to be one of the key tools that businesses use in establishing relationships with their customers, promoting their products and services and competing in today's highly digitalized environment. The sized businesses, having a well developed social media profile can prove crucial when it...
Arun Kumar, S. Sudha· International Journal of Glo...· 0 citations
The rapid growth of digital technologies, internet accessibility, and smartphone usage has transformed the marketing landscape, making social media one of the most powerful communication channels for businesses worldwide. Social media advertising has become an essential component of digital marketing strategies, enabli...
G. Srikanth, Pavani Mudem, CH.Dharmender· International Journal of Eng...· 0 citations
The integration of social media into consumers' daily lives presents businesses with new opportunities for promoting and marketing their products. One such opportunity is influencer marketing. Brands now collaborate with influencers to generate positive publicity about themselves among consumers. Although “influencer s...
Ö. Işık· Gümüşhane Üniversitesi İleti...· 0 citations
This study aims to analyze the role of social media in increasing sales profits among Micro, Small, and Medium Enterprises (MSMEs). The research employs a qualitative method using a literature review and observation approach to collect data from various relevant sources. The findings indicate that the utilization of so...
Now-a-days, Social media marketing (SMM) has revolutionized modern marketing practices all over the world. As the traditional framework of marketing has morphed into a combination of traditional and social media marketing, consumers of all ages and genders are now increasingly demonstrating changes in their purchase de...
Nadia Afroze Disha, M. Tahmid, Nishat Tasnim Rumpa et al.· European Journal of Business...· 6 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.
