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Author

A. Nikolashyn

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Open access Oct 2026

Price transparency as a challenge for brands

This article examines price transparency as a critical contemporary challenge for brands operating in highly competitive and digitalized markets. In the face of rapid technological developments, increasing consumer awareness, and easy access to comparative pricing information, companies are forced to rethink traditiona...

Natalia Mazur, A. Nikolashyn · 0 citations

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