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Author

Agus Rahayu

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#explainable ai Review Open access Sep 2026

AI Marketing Capabilities and Purchase Intention in Indonesian E-Commerce: Mediating Effects of Platform Trust and AI Transparency, and a Strategic Marketing and Digital Human Resource Capability Perspective

Background AI-driven personalized marketing is increasingly important in e-commerce, yet how personalization translates into purchase intention remains underexplored. Platform Trust and AI Transparency have received limited empirical attention as mediating mechanisms, particularly in the Indonesian context. Methods A q...

Ahmad Rasyiddin, Agus Rahayu, P. Dirgantari et al. · 0 citations
Open access Jul 2026

Government communication strategy in the digital era: accelerating Indonesian local government transformation

The results reveal a statistical anomaly where dynamic digital technology capabilities exert a significant negative direct effect on technology adoption performance, and indicates that to improve public trust, the organisation’s internal communication, governance, and technology must be orchestrated in greater synergy.

Hendra Fatadona, Agus Rahayu, Disman et al. · 0 citations

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