Aug 2026
Cutting Through the Noise: Mention of Social Ties Drives Higher Influencer Engagement
Jae Chung, Yu Ding, and Ajay Kalra reveal how personal storytelling, social connections, and emotional expression on social media can dramatically boost audience engagement, increasing viewer’s interactions and their perception of influencers as authentic. 1
J. Chung, Yuwei Ding, Ajay Kalra
· Management and Business Revi... · 0 citations