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Alexandra Idaere Korubo-Fi

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Open access Aug 2026

Strategic Adaptation to Health-Tech Innovation: Challenges and Best Practices Among Private Hospitals in Nigeria

A conceptual framework linking health-tech adoption, strategic adaptation, leadership effectiveness, and organizational outcomes is developed, emphasizing the mediating role of strategic adaptation in translating technological investments into improved patient care, operational efficiency, and competitive advantage.

Alexandra Idaere Korubo-Fi · 0 citations
Open access Aug 2026

Strategic Adaptation in the Face of Fintech Disruption: Challenges and Best Practices in the Nigerian Banking Industry

The study explores how Nigerian banks can sense technological opportunities, seize emerging markets, and reconfigure resources for sustained competitiveness, and identifies key adaptation challenges, including regulatory uncertainty, cybersecurity risks, and infrastructural deficits.

Alexandra Idaere Korubo-Fi · 0 citations
Open access Aug 2026

Digital Marketing as A Strategic Tool: Leveraging Data and Analytics for Competitive Advantage

An integrative conceptual framework linking digital marketing analytics capability, strategic decision-making quality, dynamic capabilities, customer engagement, and competitive advantage is proposed, offering a foundation for future empirical research on data-driven marketing strategies and competitive performance in...

Alexandra Idaere Korubo-Fi · 0 citations

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