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Amar Jyoti Borah

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Review Open access Aug 2026

The Role of Generative Artificial Intelligence in Modern Business Decision-Making: Applications, Opportunities, and Future Challenges

GenAI's current business value is concentrated in augmenting, rather than automating, decision-making, with the strongest evidence for productivity gains among relatively lower-skilled or lower-performing decision-makers, and the mapping of AI capability boundaries within specific decision domains as the central future research prospect.

Rajidi Rammohan Reddy, Vinodray Thumar, Amar Jyoti Borah et al. · 0 citations