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Author

Anis Marjukah

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Review Open access Sep 2026

Reimagining Marketing Management through the Integration of Artificial Intelligence, Brand Authenticity, and Consumer Trust to Build Competitive Advantage in the Era of Intelligent Algorithm-Driven Digital Search

Artificial intelligence (AI) is transforming marketing management by enabling data-driven decision-making, personalization, automation, and intelligent digital search. However, technological capability alone does not necessarily establish consumer relationships or sustainable competitive advantage in contemporary digit...

Andriya Risdwiyanto, Anis Marjukah, Saling Saling et al. · 0 citations

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