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This study systematizes marketing objectives, provides examples of content creation using AI, and identifies differences in user engagement across various industries when publishing original and AI-generated content.
The article provides a definition of design and engineering activities, refined by the author. According to the proposed approach, design and engineering activities represent a complex of interrelated technical works and the organizational and economic mechanisms that ensure the effectiveness of their implementation, i...
The article examines the theoretical and methodological aspects of the end-to-end integration of ESG principles into the marketing strategies of modern companies in the context of the transformation of the concept of sustainable development and the strengthening of stakeholders' demands for environmental, social and ma...
The article examines the theoretical, methodological, and practical aspects of building a company’s marketing communications in the digital environment. The relevance of the study is determined by the growing role of digital channels in promoting goods, works, and services, as well as by the need to move from the fragm...
The purpose of the study is to analyze and systematize theoretical and empirical approaches to studying the impact of ESG marketing communications on consumer behavior in the digital environment, identifying contradictions and gaps in existing research. Research methodology: it is based on a systematic review of scien...
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