Sep 2026· Russian Journal of Management· 0 citations· 4 references
TL;DR
This study systematizes marketing objectives, provides examples of content creation using AI, and identifies differences in user engagement across various industries when publishing original and AI-generated content.
Abstract
The authors examine the application of artificial intelligence in addressing current challenges in marketing and content creation. They define the role of AI in optimizing costs within the context of marketing and its functions related to promotion, media channel selection, and communication strategy. Key metrics for evaluating the effectiveness of AI-generated content are identified. This study systematizes marketing objectives, provides examples of content creation using AI, and identifies differences in user engagement across various industries when publishing original and AI-generated content. Conclusions are drawn regarding the limitations and opportunities of using AI to achieve marketing objectives.
This research paper aims to shed light on the relationship between artificial intelligence (AI) and big data in the field of marketing, as two fundamental pillars of digital transformation. The study illustrates how AI relies on big data to enhance its analytical and predictive capabilities, thereby contributing to imp...
Hadjeri Hamza, Lattoui Djeloul, Missoumi Djilali· Journal of Asia Entrepreneur...· 0 citations
The role of AI in personalization, predictions, conversational marketing, content creation, content creation, and programmatic advertising is discussed and the market growth numbers will be discussed alongside a table summarizing the results of the reviewed literature.
Anand A. Muley· International Journal of Adv...· 0 citations
Examining how consumers respond to AI implementation across industries that vary in perceived creativity finds that AI implementation negatively affects consumers’ willingness to purchase, regardless of the perceived creativity level of the industry.
This article examines the key promising areas for applying artificial intelligence technology during a period of active digital transformation. Brand management processes are explored, including hyper-personalization of communica-tions, predictive analytics, forecasting, and customer experience management. Key posi-tiv...
Y. Gritsay, V. V. Nikolaev· ECONOMIC VECTOR· 0 citations
This study focuses on the integration of Digital Marketing with Artificial Intelligence (AI) and Power BI with AI as a modern approach to business growth. In today’s data-driven digital environment, organizations increasingly rely on advanced technologies to enhance marketing performance, understand customer behaviour,...
Vahini N., G.Madhumita· International journal of res...· 0 citations
Drawing on global research and industry insights, the paper presents a practical five-part framework to help marketing leaders integrate AI in ways that increase trust, strengthen brand narratives and improve long-term audience relationships.
S. Winter· Journal of Digital & Soc...· 0 citations
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